Advanced Sports Nutrition Review: What Is Behind the NANO Claim?

Our analysis of Advanced Sports Nutrition: the formulas under the microscope

This review is an analysis of the official Advanced Sports Nutrition store, its product listings and its published policies, not an account of a personal trial. It has to open with the fact that decides everything else for an American reader: ASN does not ship outside Australia. Its shipping policy says so in as many words, and an order placed from abroad is refunded less payment fees. This page is therefore a technical read on an Australian brand, not a buying route.

The catalog is small, about twenty-three listings, built around one idea repeated everywhere: NANO processing. Finer particles mean better mixing, faster absorption and better results, the brand says. The first half is easy to accept; the second is where the copy runs well ahead of what a label can support.

📌 Nano Creatine: the flagship, and the one product where the file holds up

Nano Creatine is a 200 g tub at A$69.95, about $46, giving 66 servings of roughly 3 g. The active is Creapure creatine monohydrate, and ASN says it is licensed by Creapure of Germany to display the logo, which is a meaningful sourcing signal: Creapure is the reference monohydrate material and its origin is verifiable. The powder is described as milled to 3,000 mesh and tested at 99.9% purity by HPLC.

Read the two halves separately. The raw material and the purity testing are real quality markers. The performance language around them, 100% solubility, 100% no stomach upset, faster absorption, better results, is absolute wording that no comparative trial supports. Creatine monohydrate is one of the best documented sports supplements there is, with an authorized wording around increased physical performance in successive bursts of short-term high-intensity exercise, but that evidence belongs to the molecule, not to a particle size.

📌 HP-100 Hydrolysed Protein: the range's boldest claims

HP-100 is a hydrolyzed whey peptide protein at A$104.95, sold in cappuccino, chocolate, vanilla and banana, with a shredded version in fruit flavors at the same price. Hydrolysis is a genuine processing choice: it pre-cuts the protein into peptides, which changes digestion speed and texture, and the brand describes a very fine powder that is low in lactose and low in fat and carbohydrate.

The page around it is another matter. It promises results within 14 days, guarantees no bloating, claims 100% uptake into muscles and joints and calls itself ten years more advanced than any other protein. These are not claims a label can carry, and they are the biggest reason this brand does not score higher on information quality. Compare proteins on the grams per serving and the allergen line printed on the pack, not on the copy.

📌 The hydration and amino line: HPC, NANO EAA, NANO BCAA

The hydration side rests on three references. HPC Hydration Drink at A$75.95 combines nano creatine, B vitamins, electrolytes, taurine and glucose, on the argument that creatine uptake is sodium dependent. NANO BCAA and NANO EAA are both A$59.95 in grape, mango and wildberry, and NANO GREENS, a spirulina, barley grass and kale powder, is A$44.95.

One label detail is worth flagging because it is a plain error rather than an exaggeration. The NANO EAA page describes essential amino acids as a 2:1:1 ratio of leucine, isoleucine and valine, which is the definition of a BCAA, then states elsewhere on the same page that the formula contains the nine essential amino acids. The two statements cannot both be true, and the page does not publish an amino acid profile that would settle it. For a product sold on purity, that is careless.

📌 Bundles and the aggressive end of the catalog

ASN packages its range into goal bundles: Lean Muscle Mass at A$294.95, Endurance at A$243.60, Strength at A$204.15, Hydration at A$185.95 and Fat Loss at A$157.15. Most flavor combinations in those bundles are sold out at the time of writing. Beyond them the catalog holds a mass gainer, a women's protein at A$74.95, two pre-workouts, a stimulant fat-loss formula and nasal strips from A$15.

Two references deserve caution rather than enthusiasm: X Test Booster and 007 GH Enhancer, both A$69.95, positioned around testosterone and growth hormone. The X Test page does publish an ingredient breakdown, a cinnamon leaf and mangosteen rind extract combination, and cites a placebo-controlled study, but hormone-positioned supplements are where the gap between a study on an ingredient and an effect in real training is widest.

The verdict on format and dosing

On formats ASN is consistent and easy to read: unflavored powders for the single actives, flavored powders for the amino and hydration line, no capsules, no ready-to-drink. Serving sizes are stated where they matter, 3 g of creatine with 66 servings in a 200 g tub being the clearest example, and that is a legitimate daily creatine amount even if many research protocols and competing products sit at 3 to 5 g.

Where dosing falls short is everywhere except the creatine. The BCAA, EAA, glutamine, greens and hydration listings sell a technology rather than a formula: no amino acid profile, no electrolyte amounts in milligrams, no serving count. For a brand whose whole argument is purity and precision, a full quantified panel would cost nothing and settle most of these questions.

Effectiveness and what to expect

The realistic expectation comes from the ingredients, not the process. Creatine monohydrate taken consistently supports performance in repeated short bursts of high-intensity effort, and Creapure is a good version of it. Amino acids contribute to protein intake; electrolytes and carbohydrate support hydration and fuel during exercise. Those effects depend far more on training, total daily protein and consistency than on any brand.

What the brand adds on top, complete absorption, guaranteed comfort, visible results in a fixed number of days, superiority over every competitor, is language rather than evidence, and some older product copy strays into territory that has no place on a sports supplement listing. Competitive athletes should also note that Creapure sourcing and HPLC purity testing are not independent banned-substance screening of the finished product, which ASN does not publish. Anyone with a kidney condition, on medication, pregnant or breastfeeding should take medical advice first.

Who is Advanced Sports Nutrition?

Advanced Sports Nutrition, generally shortened to ASN, is the trading name of P M Advanced Nutrition Australia Pty Ltd. Its About page states that more than twenty years ago it was the first and only company in the world to develop NANO technology for sports nutrition, a claim it makes for itself and that no third party corroborates. Customer service runs on an Australian landline, 03 8360 7100, which places the operation in the Melbourne area.

On social proof, what exists is on-site. The store displays star ratings and review counts per product, 37 on Nano Creatine and 44 on HP-100, moderated by the brand itself. There is no Trustpilot profile for the domain, which returns a not-found page, and no independent review platform to cross-check the customer experience. For a brand making claims this strong, the absence of outside verification is a real gap.

📌 Key commitments

• Creapure licensed German creatine monohydrate on the flagship, with the logo displayed under license
• 99.9% purity announced on Nano Creatine and Nano Glutamine, tested by HPLC
• A stated 3 g serving and 66 servings per 200 g tub, easy to compare on cost per gram
• Free delivery within Australia above A$150, dispatch within 3 working days by Australia Post
• Faulty or wrongly sent items replaced or refunded with postage paid by the brand

Nano Creatine against a standard Creapure monohydrate

The table is unusually clear for a comparison of this kind, because both columns contain the same molecule from the same German supplier. What ASN adds is a finer grind and an HPLC purity figure; what it costs is roughly double per serving; and what it cannot do is reach an American buyer. If you value texture and complete dissolution in cold water, the premium is a defensible preference. If you are buying creatine for what creatine does, a plain Creapure monohydrate delivers the same active.

The Advanced Sports Nutrition range

The catalog holds about twenty-three listings. Powders: Nano Creatine A$69.95, Nano Glutamine A$60, NANO BCAA and NANO EAA A$59.95, NANO CARBS A$55.95, NANO GREENS A$44.95, HPC Hydration Drink A$75.95. Proteins: HP-100 and its shredded version A$104.95, MP50 mass gainer A$104.95, Ladies Dream Protein A$74.95. Performance: Xtreme Blast A$59.95, NEXT LEVEL A$75 and sold out, Xtreme Cuts A$64.95, X Test Booster and 007 GH Enhancer A$69.95.

The five bundles run from A$157.15 for Fat Loss to A$294.95 for Lean Muscle Mass, with most flavor combinations out of stock. Outside supplements the store sells HiStrips performance nasal strips from A$15 for ten and gift cards from A$10. All prices are in Australian dollars and the store's own country selector offers a single option, Australia.

Composition breakdown: what the formulas are actually made of

Nano Creatine and Nano Glutamine, the single actives

These two are the cleanest products in the range: one ingredient each. Nano Creatine is Creapure creatine monohydrate and nothing else, unflavored, at 3 g a serving. Nano Glutamine is L-glutamine described as 99.9% pure pharmaceutical grade and HPLC tested, at A$60. Single-ingredient powders are the easiest supplements to judge, and on material origin and purity ASN answers properly.

The reservation on the glutamine is the copy, not the powder. The listing leans on a study reporting a large rise in growth hormone from a 2 g dose and stretches into medical territory out of place on a sports supplement page. Glutamine is a conditionally essential amino acid and a reasonable recovery addition; it is not what the page says it is.

The protein and hydration formulas, where the panel is missing

HP-100 is a hydrolyzed whey peptide protein with milk as its declared allergen, described as low in lactose, fat and carbohydrate. What the listing does not publish is the amino acid profile, the degree of hydrolysis or the protein content per serving, all of which would let a buyer compare it against another hydrolysate. HPC pairs creatine with taurine, B vitamins, mineral phosphates, potassium, magnesium, sodium and dextrose, again without milligram amounts.

The pattern is consistent across the flavored range: ingredients are named at length and almost never quantified. That is the difference between a brand that tells you what is in the tub and one that tells you why the tub is special. ASN does the second energetically and the first only for its creatine.

Buying Advanced Sports Nutrition from the United States

Advanced Sports Nutrition does not ship to the United States. Its shipping policy states plainly that it does not send orders overseas and that its online shop is strictly for Australian customers, adding that an order placed from abroad will be refunded less the PayPal or Shopify fees. The store's own country selector offers Australia and nothing else, and every price is in Australian dollars. There is no US retailer and no US warehouse, so there is no route to buy this brand from the United States today, and the promo code ELIAS12065 is only usable on an Australian order.

For readers in Australia, the terms are these. Delivery is by Australia Post Regular Post with postage calculated at checkout, free above A$150, express available at extra cost, and dispatch promised within three working days, or up to ten working days for customised covers. On returns, the refund policy does not offer a change-of-mind refund; a faulty item or an item sent in error is replaced, exchanged or refunded with postage paid by ASN; refunds are processed within about fourteen business days and may carry a 20% restocking and handling fee. That is worth reading against the 100% money-back guarantee banner shown on the homepage, which is a guarantee on quality, purity and performance rather than the unconditional refund the phrase suggests.

Technical analysis and expert verdict

Strip out the marketing and there is a solid core here. Creapure creatine monohydrate under licence, a 3,000 mesh grind, 99.9% purity by HPLC, a stated 3 g serving with 66 servings a tub, a single-ingredient glutamine built the same way, free domestic delivery above A$150 and a return route that covers faulty goods at the brand's expense. For an Australian lifter who wants the reference creatine material and cares about how a powder dissolves, Nano Creatine is a legitimate product.

What holds the score down is everything written around it. Results within 14 days, 100% uptake, guaranteed absence of stomach upset, the most advanced protein in the world, a first-in-the-world technology claim with no outside source, and hormone-positioned products in the same catalog. Add missing quantified panels on almost everything except the creatine, no independent banned-substance testing, no Trustpilot or other outside review platform, a 20% restocking fee sitting under a money-back banner, and a premium of roughly double per serving on the same molecule. And the decisive point for this audience: the store does not ship overseas, so an American reader can use this page as a technical comparison and nothing more.