Clearly Review: Is Not Coffee the Most Transparent Mushroom Blend in Europe?

Our analysis of Clearly: the products under the microscope

A word on method: this page is an analysis of the official Clearly pages, not a personal trial. Every dose, price and delivery figure below comes from the brand's own product pages, ingredient panels and support pages. One point matters before the rest for American readers: Clearly is a European store. It bills in euros, ships from the Netherlands and publishes delivery times for European destinations only, so it does not deliver to the United States.

First observation: the level of detail is unusual. Each product page opens an ingredient panel where every component carries its amount in milligrams, and each mushroom carries its part, its growing method and its beta-glucan percentage. That is the level of disclosure this category normally avoids, and it is what makes the brand worth a full review even for readers who cannot order from it.

📌 Not Coffee: the flagship coffee alternative

Not Coffee is a cacao-based drink, 253 g for 30 servings, one tablespoon in hot water. The panel gives 4,000 mg of cacao, 1,000 mg of a 5:1 maca extract from Peru blended as 70 percent yellow, 20 percent red and 10 percent black, then 500 mg each of lion's mane, cordyceps, chaga, reishi and maitake, 500 mg of C-grade Ceylon cinnamon, 300 mg of Himalayan salt, 100 mg of rhodiola standardized to at least 3 percent rosavins and 1 percent salidroside, and 20 mg of Reb M as sweetener. The Unsweetened version drops the salt and the Reb M.

Price is 30 euros for a pouch, or 25.50 euros on the Routine plan with its 15 percent discount, which puts the cup at 1.00 euro or 0.85 euro. Caffeine is 8 mg per serving, from the cacao alone, against roughly 80 mg for a filter coffee according to the brand. That is the honest framing of this product: it is a warm ritual with functional extracts, not a stimulant. Anyone taking anticoagulants or immunosuppressants, or who is pregnant, should check the mushroom and rhodiola list with a doctor first.

📌 Mushroom Coffee: the version with real coffee in it

Mushroom Coffee answers the one criticism Not Coffee could not: it does not taste like coffee. This one does, because it contains 100 percent single-origin Colombian arabica from a non-profit cooperative, on the same functional base of five mushrooms plus maca and rhodiola, with L-theanine added. It comes in 171 g for 30 servings, in a Coffee version at 45 mg of caffeine per serving and a Decaf version, decaffeinated with sugarcane in Colombia, at 4 mg.

Same price as Not Coffee: 30 euros one-time, 25.50 euros on the plan. Caffeine with L-theanine is the most documented pairing in this category, and 45 mg is roughly half a filter coffee.

📌 Electrolytes: the most generous panel of the range

Clearly Electrolytes is a 323 g pouch for 60 servings, one scoop of about 5 g in 500 ml of water. The panel lists 2,500 mg of Himalayan salt, 1,850 mg of potassium citrate, 500 mg of magnesium as malate, 400 mg of natural flavor, 100 mg of citric acid and 35 mg of Reb M. Note that these are compound weights, not elemental ones, and that the Raw version contains neither the flavoring, the citric acid nor the sweetener.

At 30 euros for 60 servings the cost per glass drops to 50 cents, the cheapest entry point in the range. Magnesium contributes to normal muscle function and to electrolyte balance, and potassium contributes to normal muscle function: those are the claims that apply here, and they are the ones the brand uses. Four flavors are on sale, Lemon, Raspberry, Orange and Raw, even though the page FAQ still announces three.

The verdict on format and dosing

The formats are simple: one tablespoon in hot water for the two coffees, one 5 g scoop in 500 ml for the electrolytes, capsules for the single extracts. The Routine plan is the structural discount of the store: 15 percent off, free delivery, gifts, and a frequency of 4, 6, 8 or 12 weeks that can be paused or cancelled from the account.

Two terms are worth reading before ordering. The 30-day money-back guarantee is announced on every product page with an asterisk and its own policy, and the support page states a separate 14-day window to return an unopened product in its original packaging, by email.

Effectiveness and what to expect

Clearly is one of the rare brands in this niche that flags its own wording: the benefit lines on Not Coffee carry an asterisk saying the claims are pending EFSA approval, which is more honest than presenting them as settled. What can be said with confidence sits on the nutrients and the traditional uses: magnesium contributes to normal muscle function and to the reduction of tiredness, potassium contributes to normal muscle function, maca and rhodiola are traditionally used to support energy and resilience, and lion's mane, reishi, chaga and maitake are studied mushrooms rather than proven remedies.

The beta-glucan percentages are what make the mushroom part credible: at least 25 percent for lion's mane, 45 percent for reishi, 18 percent D-fraction for maitake. A dose of 500 mg of a standardized extract is a real amount, though below what most published protocols use, so expect gentle daily support over weeks, alongside medical follow-up if you are being treated for anything.

Who is Clearly?

Clearly is a health brand from the Netherlands built, in its founders' words, out of ordinary problems: bloating, brain fog, low energy, and an industry that never made its labels legible. The answer it chose is literal. The pouches are transparent so you can see the powder, they are made of a single recyclable material rather than a paper and plastic mix, and every ingredient panel is published in full. Final production takes place in the Netherlands, under the company's own control, and ingredients are lab-tested in Europe for heavy metals, microbiology and other contaminants.

The numbers the brand displays on its own site are substantial: more than 190,000 customers and more than 16,000 reviews averaging 4.8 out of 5, with a Trustpilot widget in the footer showing 4.8 out of 5 from 1,036 reviews. Product by product, Not Coffee sits at 4.7 from 6,272 reviews, Magnesium Mix at 4.8 from 909, Electrolytes at 4.6 from 757 and Matcha at 4.9 from 415.

📌 Key commitments

• Full ingredient panel published per serving, with amounts in milligrams
• Mushroom part, growing method and beta-glucan percentage stated for every extract
• Transparent mono-material pouch, fully recyclable
• Final production in the Netherlands, ingredients lab-tested in Europe
• Routine plan at 15 percent off with free delivery, pausable and cancellable at any time

Not Coffee against a standard mushroom coffee

The table shows where Clearly wins and where it stops. On everything that concerns the label, the amounts, the parts, the markers and the caffeine, it is ahead of most of the category, and it is cheaper per cup than the American brands in the same niche. The last line is the one that decides the question for an American reader, and the answer here is no.

The Clearly range

The catalog holds 33 references sorted by category. Mushrooms cover Not Coffee, Mushroom Coffee, the Mushroom Mix at 20 euros for 60 capsules of 500 mg with 4:1 extracts, and the single extracts, lion's mane, cordyceps, reishi, chaga and maitake, at 20 euros each. Supplements run from D3 with K2 at 11 euros and zinc at 10 euros to omega-3, colostrum, berberine, curcumin, quercetin, rhodiola, maca and a new L-theanine at 15 euros. The magnesium family holds the Magnesium Mix at 25 euros, built on L-threonate, bisglycinate and taurate, and a plain bisglycinate at 10 euros.

Sport and food complete the list: Electrolytes at 30 euros, grass-fed whey at 45 euros, creatine at 10 euros, the two collagens at 25 euros each, a matcha at 29 euros for 21 sticks and an award-winning olive oil at 18 euros, plus a shaker, a bag and a stainless steel bottle.

Composition breakdown: what the products are actually made of

The five mushrooms, part by part

This is the section that earns Clearly its score, and it also corrects a shortcut often repeated about the brand. Not all its mushrooms are cultivated on wood. Lion's mane, reishi and maitake are fruiting body extracts grown on wood, which the brand presents as the way to avoid grain residues, with at least 25, 45 and 18 percent beta-glucans respectively. Chaga is different: it grows wild on birch and the extract comes from the fruiting body, with at least 8 percent beta-glucans and betulin. Cordyceps is different again: the extract is made from mycelium cultivated on a plant-based substrate, standardized to at least 8 percent mannitol and 0.25 percent adenosine.

Cacao, maca and the supporting actives

The base of Not Coffee is 4,000 mg of a cacao selected for being naturally low in bitterness, which is what allows the formula to work with only 20 mg of Reb M rather than added sugar. On top sit 1,000 mg of maca as a 5:1 extract, 500 mg of C-grade Ceylon cinnamon, chosen because Ceylon carries far less coumarin than cassia, and 100 mg of standardized rhodiola. In the Mushroom Mix capsules the same five mushrooms appear as 4:1 extracts at 200 mg each, with lion's mane at 35 percent beta-glucans and cordyceps at 33 percent plus 0.23 percent cordycepin, which is a different specification from the powder and worth comparing before choosing between the two formats.

Buying Clearly from the United States

Clearly does not ship to the United States. The store's own delivery table covers the Netherlands and Belgium next day, Germany in 2 to 3 days, France, Italy, Spain, Portugal, Poland, Austria, the United Kingdom, Denmark and Sweden in 2 to 4 days, Switzerland in 3 to 6, Norway and Finland in 3 to 5, Ireland in 5 to 9 and the rest of Europe in 2 to 6, with no American entry, and the market selector on the site offers European destinations only. There is no US retailer either.

For readers in Europe, the practical terms are good: orders placed before 22:00 leave the Netherlands the same day, the Routine plan ships free, and the LMC code takes 15 percent off eligible orders on the official store. For readers in the United States, treat this page as a benchmark of what a transparent mushroom label should disclose, then apply the same questions to whichever brand you can actually buy: amount per mushroom, part used, growing method and beta-glucan percentage.

Electrolytes takes fifth place in our ranking of the best electrolyte drinks, compared with four other options on declared sodium, elemental minerals and cost per serving.

Grass-fed Collagen is ranked fourth in our comparison of the best collagen powder, weighed against four other options on grams per serving, source and cost.

Technical analysis and expert verdict

Technically, Clearly is one of the best-documented brands in the mushroom niche. It publishes the amount of every ingredient per serving, names the part of each mushroom, states the growing method, gives the beta-glucan percentage, declares the caffeine flavor by flavor, and manufactures in the Netherlands with European laboratory testing. The transparent pouch only works if the contents match the label, which is exactly the bet the brand has made. Prices run from 10 euros for creatine to 45 euros for the whey.

The limits are commercial rather than formulary. Delivery stops at the borders of Europe, so an American reader cannot act on this review. The guarantee is announced as 30 days money back on every product page while the support page describes a 14-day return window for unopened goods, and those two statements deserve to be reconciled. A few residual inconsistencies remain, such as the Electrolytes FAQ still counting three flavors when four are on sale. None of that changes the verdict: for a European buyer who wants to know exactly what is in the scoop, Clearly is a reference, and the LMC code takes 15 percent off eligible orders.