My Ube Review: Is This Pure Philippine Ube Powder Worth It?

Our analysis of My Ube: the ube powder under the microscope

One point has to come first, because it changes everything for a reader who wants to buy today: the official My Ube store is closed. myube.eu answers with a Shopify password page marked "Opening soon", its product feed returns an authorization error, and the brand's own product link lands on that same password screen. There is no working checkout, in France or anywhere else, so this page is an analysis of the brand's published product information rather than a purchase route.

What follows is built from the official product page and the official policy pages as the brand published them, plus the nutrition table and the pack structure it displayed. No supplement or food is tested on ourselves for this page, and with the store closed nothing could be ordered anyway. Where My Ube makes a health claim, it is reported as the brand's claim and put back in proportion with the size of a real serving.

📌 Pack Decouverte, the 100 g pouch: one ingredient and nothing else

The whole catalog rests on a single reference: a resealable opaque pouch of 100 g of pure ube, the purple yam Dioscorea alata, grown in the Philippines. The ingredient list has one line, with no added sugar, no coloring, no preservative and no other additive, and the brand presents the powder as vegan, gluten-free, non-GMO and naturally caffeine-free. The serving is one teaspoon, 3 to 5 g, which the brand converts into about 25 cups per pouch.

The catalog price of that pouch is 19.80 euros, about 23 dollars, which works out at roughly 0.79 euro a cup before milk. The store also ran a permanent promotional display: in its last public state the same pouch was shown at 15.80 euros, about 18 dollars. Preparation is a paste first, a teaspoon of powder stirred into a little hot water, then hot or cold milk. Once opened, the brand recommends finishing the pouch within 24 months and storing it in a cupboard away from light and moisture.

📌 Pack Rituel and Pack Transformation: the same powder, in volume

The two other references are multiples of the same pouch. The Pack Rituel gathers 3 pouches, 300 g, for a catalog price of 59.40 euros, about 69 dollars, and the Pack Transformation gathers 5 pouches, 500 g, for 99 euros, about 115 dollars. Both were displayed with delivery included and the largest one with a gift, and both were shown discounted, at 41.71 euros and 59.25 euros respectively in the last public version of the page.

The arithmetic is straightforward: 75 cups for the Rituel pack, 125 for the Transformation pack, at the same 3 to 5 g serving. There is no capsule, no ready-made latte mix and no flavored version. Note that 500 g is a two-year supply at one cup a day, beyond the 24-month window the brand advises after opening.

The verdict on format and dosing

The format is honest for what it is: a culinary powder, sold by weight, with a serving expressed in grams and a clear preparation method. The paste-first instruction genuinely matters with starchy root powders, which clump when poured straight into cold liquid. The pouch is opaque and resealable, which is the correct packaging for an anthocyanin-rich powder that fades in light.

Where the dosing has to be read carefully is the nutrition table. Everything the brand publishes is per 100 g, that is per whole pouch. A 3 to 5 g serving carries about a twentieth of those figures, so roughly 13 kilocalories, 3.5 g of carbohydrate and 0.23 g of fiber. That is a coloring and flavoring ingredient, not a source of fiber or minerals in a diet.

Effectiveness and what to expect

This is where the brand's own copy needs the most caution. The product page presents ube as an immune shield, as cellular youth, as a slimming and digestion ally with a natural appetite-suppressing effect and a flat stomach, and as loaded with anti-inflammatories. Those are the brand's claims, and none of them are authorized health claims for a yam powder in the European Union. The page also builds a comparison table against coffee and matcha, with lines on concentration and anxiety, which the composition of a starchy root does not support.

What can be said factually is narrower and still interesting. Ube is naturally caffeine-free, so it does not carry the stimulation of coffee or matcha and does not disturb sleep the way they can. Its deep purple comes from anthocyanin pigments, which are studied for their antioxidant properties, and color intensity is not by itself evidence of a measured effect in a finished drink. Anyone with a yam allergy, and anyone managing carbohydrate intake, should read the label and speak to a health professional before adopting a daily habit.

Who is My Ube?

My Ube is the brand of MYUBE, a French simplified joint-stock company registered at 60 rue Francois 1er in the 8th arrondissement of Paris, with the SIRET number 943 211 078 00010, a Paris trade register entry and a share capital of 10,000 euros. The company was founded by Charlotte and Jules, who tell on the site how they discovered purple yam in the Philippines and decided on their return to France to import it as a pure powder rather than as a flavored preparation.

The brand has no Trustpilot profile. The reviews shown on the store come from Judge.me, the widget installed on the site, at 4.8 out of 5. The number behind that score deserves a nuance: the review widget displayed 14 verified reviews in the archived product page, while the home page headline claimed 4.8 out of 5 from more than 2,000 customers. The second figure is a marketing statement, not a count published by the review platform.

📌 Key commitments

• One single ingredient: 100 percent Philippine ube root powder, with no added sugar, coloring or preservative
• Vegan, gluten-free, non-GMO and naturally caffeine-free
• Opaque resealable pouch, kept in a cupboard, best used within 24 months of opening
• Shipping from France, order prepared in 24 hours, delivery in 48 to 72 business hours
• Free French delivery from 35 euros, and 14 days to withdraw under European consumer law

The 100 g pouch against a standard ube latte mix

The table says what the brand is actually selling: purity and a short label, against convenience and a lower price per cup. A sweetened latte mix will always be cheaper and easier, because most of its weight is sugar and milk powder. Buying a single-ingredient powder means controlling the sweetness yourself and paying for the root rather than for the filler. The last line is the one that stops the discussion for an American reader today.

The My Ube range

The range is one product in three formats. Pack Decouverte, one pouch, 100 g, 19.80 euros. Pack Rituel, three pouches, 300 g, 59.40 euros. Pack Transformation, five pouches, 500 g, 99 euros. Around them the brand publishes a recipe section, with ube lattes hot and iced, souffles, ube tea, breakfast bowls and cookies with white chocolate, plus a section for professionals aimed at coffee shops and pastry chefs.

That single-reference strategy is a legitimate choice for a food import brand, and it is also the ceiling of the offer. There is no ready-to-drink version, no smaller trial size below 100 g and no second origin or grade to compare, so the only variable a customer can act on is the quantity ordered.

Composition breakdown: what the powder is actually made of

The nutrition table, per 100 g and per serving

The published average values for 100 g of powder are 315 kilocalories, or 1318 kilojoules, 0 g of fat including 0 g of saturates, 88.57 g of carbohydrate of which 0 g of sugars, 5.71 g of fiber, 0 g of protein, 5.71 mg of calcium and 303 mg of potassium. Those numbers describe a dried starchy root, which is exactly what ube is: almost all of its dry weight is carbohydrate, and the zero listed for sugars means no free sugars, not an absence of carbohydrate.

Brought back to a 3 to 5 g cup, the same table gives about 9 to 16 kilocalories, 2.7 to 4.4 g of carbohydrate, 0.17 to 0.29 g of fiber and 9 to 15 mg of potassium. This is the single most useful calculation on the whole page, and it is the one that puts the immunity, satiety and antioxidant arguments back in proportion.

What the label does not document

The label answers the identity question and stops there. The brand states a Philippine origin and describes its supplier as the best producer in the world, a marketing phrase rather than a specification. There is no published drying method, no farm or cooperative named, no batch number linked to an analysis certificate, and no result for heavy metals such as lead and cadmium, for pesticide residues, for moisture or for microbiology. Those are the documents that separate a premium single-origin powder from a repackaged commodity, and they were not available on the store.

Buying My Ube from the United States

My Ube does not ship to the United States, and as of today it does not ship anywhere: the official store is behind a password page, the product feed is closed and both the brand link and the product link end on that password screen. When the store was open it sold in euros, shipped from France, advertised an order prepared within 24 hours and delivery in 48 to 72 business hours, with free delivery in France above 35 euros. No United States destination, no landed cost and no American retailer were ever documented on the store.

The consumer terms were French and European: prices in euros including tax, 14 days to withdraw after receiving the order under article L221-18 of the French consumer code, return shipping paid by the customer unless the product arrived damaged or non-conforming, products returned unused and in their original packaging, and refunds issued within 10 business days of approval. There is no point entering the promo code anywhere for now, since no order can be placed. If you are in the United States and want purple yam powder, buy from a seller who publishes an analysis certificate and ships domestically.

Technical analysis and expert verdict

On the product itself, My Ube got the important things right. One ingredient, a real origin, a published nutrition table, an opaque resealable pouch, a serving expressed in grams and a preparation method that works. For a French buyer who wanted an authentic ube powder rather than a sweetened purple mix, the proposition was clear and the price per cup, around 0.79 euro at catalog price, was defensible against a coffee shop drink.

The limits are real and they are of two kinds. The documentation stops at the origin country, with no drying process, no farm and no analysis certificate, while the marketing goes much further than the composition allows, with an immune shield, an appetite-suppressing effect and anti-inflammatory language on a food that provides roughly 0.2 g of fiber per cup. And the commercial situation now settles the matter: with the official store closed behind a password page, there is no order to place and no code to use, so this page stands as a reference on what to check in an ube powder rather than as a recommendation to buy.