My Ube

My Ube review: pure Philippine ube powder for lattes and baking

My Ube is a French food brand created by Charlotte and Jules after discovering purple yam in the Philippines. Its core product is a 100-gram pouch of powdered ube, or Dioscorea alata, intended for lattes, smoothies, yogurt, desserts, and baking. The naturally purple ingredient offers a caffeine-free option for people who want a colorful drink without coffee or matcha.

Ube has genuine culinary importance in Filipino food culture, but a packaged powder should be judged by its ingredient list, origin, flavor, and usability rather than exaggerated wellness promises. It is a starchy root food, not a stimulant, fat burner, anxiety treatment, digestive cure, or guaranteed source of all-day energy.

What does My Ube sell?

The current collection is organized around the same pure powder in several quantities:

• A 100-gram Discovery Pack
• A three-pouch Ritual Pack with 300 grams total
• A five-pouch Transformation Pack with 500 grams total
• Recipes for hot and iced lattes, cakes, cookies, bowls, and smoothies
• Resealable opaque packaging for cupboard storage

One 100-gram pouch is presented as approximately 25 drinks when each recipe uses 3 to 5 grams. Actual yield depends on the spoon, desired color, and whether the powder is used in beverages or baking.

Ingredient, origin, and flavor

The label is presented as 100% ube root powder from the Philippines, with no added sugar, color, preservative, or other additive. It is naturally caffeine-free and marketed as vegan, gluten-free, and non-GMO. Buyers with medically diagnosed allergies or celiac disease should still look for facility and cross-contact statements on the current package.

My Ube describes the flavor as mildly sweet with vanilla and hazelnut notes. Taste varies with the root, processing, serving size, and milk used. Pure ube powder is different from ube extract, sweetened ube jam, flavored latte mix, taro, and purple sweet potato.

Nutrition and claim context

The store lists 315 calories, 88.57 grams carbohydrate, 5.71 grams fiber, and 303 mg potassium per 100 grams. A typical 3-to-5-gram drink therefore supplies only a small fraction of those amounts. Statements about fiber, antioxidants, vitamins, digestion, immunity, appetite, skin, inflammation, or concentration should be interpreted per serving, not per pouch.

Anthocyanin pigments contribute to the purple color, but color intensity does not establish a clinical antioxidant effect. The powder contains no caffeine, so any perceived energy change is not equivalent to the pharmacologic stimulation produced by coffee or matcha.

How to prepare My Ube

The brand suggests adding one teaspoon, roughly 3 to 5 grams, to a small amount of hot water and stirring into a smooth paste. Add hot or cold dairy or plant milk afterward. Sweeteners, cinnamon, coconut, or vanilla can be added separately, which lets users control the final sugar level.

• Use a small whisk or frother to reduce clumps.
• Keep the pouch sealed, dry, and protected from light.
• Count sugar from milk, syrup, honey, and dessert ingredients.
• Use larger recipe quantities only after checking texture and color.

Quality questions for buyers

Philippine origin and a single-ingredient label are useful starting points. Stronger verification would include a current batch report for identity, microbes, pesticides, lead, cadmium, and moisture. Marketing statements about being sourced from the world's best producer are not a substitute for measurable specifications.

My Ube price and promo code

The regular 100-gram price is €19.80, approximately $23.06. Code LMC may provide 15% off an eligible order, equivalent to about $19.60 before delivery and currency conversion. Temporary site sales and multi-pouch bundles may offer a different price and may not combine with the code.

Shipping and US availability

Orders ship from France, with preparation advertised within 24 hours, typical French delivery in 48 to 72 business hours, and free delivery above $43 (€37). Routine US shipping and landed cost are not clearly confirmed. American shoppers should test their address at checkout and review duties, carrier service, and refund terms before ordering.

Our verdict

My Ube is appealing for its simple ingredient, Filipino origin, caffeine-free format, and broad culinary use. The main drawbacks for US buyers are uncertain cross-border fulfillment, a premium cost per 100 grams, and health language that overstates what a small serving can deliver. Its strongest role is as a distinctive food ingredient, not a wellness treatment.

Read our full My Ube review and get the My Ube promo code LMC (-15%).